Welcome to Viable Underdogs, and thank you for taking valuable time out of your day to visit this site and read this article.
In this ‘BLUE’ version of this Article, we are discussing:
1. Who I am? / What I am offering? / Why you should care? (1 min)
2. Redefining the Problem / Main Overview (3 mins)
3. Answer to the V-Dogs Promotional Riddle (1 min)
4. Explanation and Timeline: Chain Letter - Blue Version (3 mins)
5. A Call to Action - Blue Version (4 mins)
In the other ‘RED’ version of this Article, we are discussing:
1. What is Viable Underdogs? (2 mins)
2. Disruption of YouTube (4 mins)
3. Second Launch and Why (2 mins)
4. A Story As Old As Civilization Itself: Chain Letter - Red Version (2 mins)
5. A Call to Action - Red Version (2 mins)
NOTE: I am not a professional writer - please ignore minor typos and other writing errors.
1. WHO AM I? / WHAT AM I OFFERING? / WHY YOU SHOULD CARE?
Who am I?:
An individual with expertise in technological diagnostics, specialized communication, and computer networking systems. A brief outline of relevant education and experience is included in the references section.
What am I offering?:
A new type of consultancy service and a new type of diagnostic service that is applied on a global level - something that currently does not exist. Proof that these services do not exist are included in my work. These global (also known as ‘Type 1’) consultancy and diagnostic services include the following:
* Strategies that would vastly improve the global management of crises like the 2008 Economic Crisis, the COVID-19 Crisis and the ongoing Sustainability Crisis. This means drastically lowering the number of deaths and/or mitigating economic consequences.
* Repairing our compromised global communication channels. This is a problem we are all intuitively aware of when we discuss the following terms: misinformation, disinformation, The Fall of Journalism, Fake News, The Disruption of Journalism, Social Media Amplification, etc.
* There are other strategies, but the current main focus is repairing communication.
Why you should care?:
The longer these communication channels are compromised, the greater the likelihood of more crises like the 2008 Economic Crisis, COVID-19, and the ongoing Sustainability Crisis occurring. These types of crises will increase in magnitude and frequency if the strategies I outline in my work are not implemented. For those that do not believe in the existence or severity of these crises, then once again, this is further proof of compromised global communication.
2. REDEFINING THE PROBLEM
Traditionally, any time an individual or organization is confronted with a problem, the problem is ‘framed’ in the following generic method:
“How do we solve ‘x’?”
“How do we prevent ‘x’ from happening?Example:
“How do we solve Sustainability?”
“How do we prevent global pandemics?”However, the problem with framing the problem in such a way is that it limits the way the problem itself can be explored. Here’s an example of an alternate method:
“Do solutions for ‘x’ already exist?”
“Do solutions already exist to prevent ‘x’ from happening?”Example:
“Do solutions already exist to solve sustainability?”
“Do solutions already exist to prevent global pandemics from occurring?”The majority of Viable Underdogs material was created based on scaled-up versions of strategies that already exist in some academic fields. This concept is known in the business world as ‘Lateral Thinking.’
The following section provides a brief overview of what exactly is meant by “compromised global communication channels.”
Compromised Global Communication Overview
This outline is an ‘executive summary’ of work that spans over three books worth of material. The strategies all combine concepts from various academic fields, a process known in Business Management as Lateral Thinking. These books are heavily referenced throughout to ensure transparency and accuracy. Here are the three books:
How To Overcome Humanity’s Overwhelming Resistance To Change & New Ideas.
Uncage Human Ingenuity
A Realistic, Profitable Transition To Sustainability Within 10 Years.
Laterally Applying Change Management Concepts To Correct Compromised Global Communication Channels.
***Click HERE For free PDF downloads of all books***
Each sentence in the following outline summarizes a large volume of work. The number at the end of each sentence corresponds to the references section and directs you to the volume of work being summarized.
Slow to Accept New Ideas & Change
Humanity is very slow to accept new ideas and implement change (1). Decades or even centuries are required to implement some forms of crucial change (2). As just one example, despite overwhelming evidence presented from day one, it took almost 30 years for the medical field to implement the practice of sterilization and hand-washing prior to surgery (2).
Statistically, any time a new, innovative, disruptive idea is presented, only 1 person out of 1000 will initially understand the significance of it (3). Even scientific and medical fields are not insulated from this statistic, as displayed with the previous example of hand-washing (2). This has to do with a number of social and psychological factors (4), which include education (5) and associative barriers (6).
Compromised Global Communication
Journalism is in the middle of a disruption that started in the early 2000’s as the Internet, and particularly social media, exploded in popularity (7). This altered the ad revenue business model that news outlets heavily relied on, which means there are less funds to hire writing and editing staff (8). This problem is compounded by a saturation of news outlets (both liberal and conservative) all trying to compete for market share in a global market (8). Many outlets have resorted to reporting on click-bait and other sensationalized stories, resulting in general distrust of some, if not all, news outlets (9).
This disruption is the same style of disruption that occurs in various business organizations (10). A popular example of this is what streaming services like Netflix did to rental video businesses like Blockbuster Video (11). This compromised global communication system is a problem similar to what can occur in vehicle networking systems (12). This compromised communication creates many problems, the most concerning of which is the following:
Our Inability to Effectively Communicate During a Crisis
This compromised communication results in many problems. The worse of which is our inability to effectively manage global crises (13). Anytime a crisis occurs, every news outlet is still focused on market share rather than focused on communicating one single consistent message. This creates general confusion and distrust in the public, with some challenging the existence of the crisis itself (14). This has occurred during the COVID-19 crisis, and has been occurring on the Sustainability Crisis for many years.
Viable Underdogs offers a 16 month ‘snapshot’ of these types of problems and communication ‘delays.’
Incorrect Global Perception
Since more than one conflicting message is continuously diffused through various communication channels throughout our world, it drastically alters public PERCEPTION (15). This means there is far less urgency and incentive to address these issues (15).
To be clear, this has affected every single human being on the planet. All 7.8 Billion people. If you are reading this, you are also affected.
Viable Underdogs Altruistic Chain Letter
The Internet represents one large organization comprised of billions of people all over the globe. By employing lateral thinking, we can modify strategies created to address compromised communication from one field, Change Management, and apply it to the problem of compromised global communication (16). Large organizations in business and government can experience similar compromised communication issues on a smaller scale than what is currently occurring globally (17).
One such Change Management strategy is Lewin’s Change Process (18). The first step in Lewin’s Change Process is ensuring everyone is communicated one single consistent, unbiased, fact-checked message, formally known as an ‘Unfreeze.’
Viable Underdogs is an attempt to deliver this single fact-checked consistent message to the world. The three book titles explain this idea:
Renegades of Disruption explains how to overcome humanity’s overwhelming resistance to new ideas, since the solutions V-Dogs proposes are new and disruptive by nature. Then, a realistic, profitable global transition to sustainability within 10 years is possible if we “uncage human ingenuity” by streamlining and deploying solutions that already exist. This transition begins by laterally applying Change Management concepts to correct global communication channels by deploying the world’s first Type 1 Unfreeze-Chain letter. All materials Viable Underdogs currently produces represents this Type 1 Unfreeze-Chain Letter.
3. PROMOTIONAL RIDDLE
What if you had a world changing idea that you had to sell to the world?
Which communication channel would you utilize giving the following parameters:
* You have very little money for marketing. Keep in mind, the average blockbuster movie spends hundreds of millions on advertising (McClintock, P., 2014). This means you do not have the funds to successfully market on traditional platforms like TV, Facebook, Google, etc.
* You need a rather large initial audience, since only 1 person out of 1000, statistically, will initially understand the significance and relevance of your world-changing idea, until the idea gains more popularity and moves along the adoption curve.
* Your idea is global, and therefore it would preferably be launched in a communication channel that is neutral.This means you require a communication channel that is:
Global (to ensure you maximize the size of your audience)
Neutral (since the nature of your idea cannot create the perception of being biased)
Relatively Quiet (since you don’t have a hundred million dollar budget to successfully advertise your idea)
So, to answer the riddle: What’s a communication channel that is global, neutral, and relatively quiet?
There is only one communication channel that fits the required criteria. The only problem is that it is still considered a very taboo communication channel. However, as a reminder, this is a global crisis, and in any crisis, one needs to use whatever tools one has at their disposal. More info is available in the Red Version of this Executive Summary.
4. EXPLANATION & TIMELINE OF VIABLE UNDERDOGS
(Altruistic Chain Letter - Blue Version)
When an organization requires successful change, it implements strategies from the field of Change Management. This includes a process developed by Kurt Lewin in the 1940’s, which is taught in most entry level business management programs in post secondaries all around the globe. Viable Underdogs is an attempt to enact the first part of this process, Unfreeze, by modifying it into an altruistic chain letter with the intention it is forwarded on from one person to the next mainly via the Internet. In the realm of social media, this is what occurs when a meme, video, or post goes ‘viral.’ Globally, we launch these types of ‘chain letters’ all the time.
Viable Underdogs should only be forwarded by those who agree with the strategies pertaining to correcting the problems in our global communication systems. This is the only thing the chain letter seeks to address. If you answer ‘yes’ to the question that is continuously asked throughout this 16 month long chain letter.
If you decide to help forward Viable Underdogs, then I encourage you to do any of the following:
* Forwarding any book, podcast episode, video, or article to anyone you think may be interested. There is no need to forward everything, since the material continuously refers back to other parts of Viable Underdogs. The books, podcast, articles, and videos all shamelessly promote one another to ensure that forwarding one part of V-Dogs forwards on all parts of V-Dogs.
*Embedding the #YouBuying? and the #ViableUnderdogs hashtags everywhere:
-Social media posts like Instagram, Twitter, Reddit, and Facebook
-Comment sections on forums, websites, particularly news sites on both sides of the spectrum (Right / Conservative & Left / Liberal)
* Making your own content that explains, simplifies, or builds on the concepts presented. The only thing requested is that you provide credit to Viable Underdogs and any other sources you utilize. Feel free to reuse V-Dogs material in any way you see fit, provided it does not change the meaning behind the source material.
Timeline of the V-Dogs Altruistic Chain Letter
The Viable Underdogs Chain Letter is a story that spans over the course of 16 months about my various attempts to promote the ideas contained within, while simultaneously also teaching you about the concepts themselves. While it may appear unnecessarily long, it is as short I was able to make it. This 16 month long message is an attempt to shift public perception and teach the fundamentals behind a brand new field in Academia: Global ‘Type 1’ Management. This Viable Underdogs chain letter represents years of research and thousand of hours of dedicated work to ensure it meets your high standards.
There are various ways you can consume the material, depending on your personal preference. It’s important to note that all my work has dates attached to it, starting from January 5, 2019 with Episode 1 in the Podcast-Audiobook. As more material is created, it builds upon the work already explored, so it is beneficial to consume the material in sequential order by the date added, although it is certainly not necessary if you’re feeling more adventurous. The Red Version of this article outlines different ‘choose-your-own-adventure’ methods to read, listen to, and watch Viable Underdogs.
Anything can be read, listened to, or watched on its own, and will include any necessary references on material it builds upon.
NOTE: All Podcast-Audiobook episode transcripts are available HERE (in the book, A Type 1 Unfreeze-Chain Letter) in case you prefer to read (or read along while you listen). I did what I could to make the Podcast-Audiobook as entertaining as possible, which is why I spent the most time writing and recording the Podcast-Audiobook. A brief summary of all the chapters is also included in the Table of Contents of the written version, A Type 1 Unfreeze-Chain Letter.
Here is the timeline of the chain letter in sequential order:
(All books (PDF), videos, and episodes are free. Just click HERE. Paper copies of the books are available at the included links, though there are costs for printing and shipping)
January 5, 2019
January 13, 2019
January 20, 2019
January 27, 2019
February 3, 2019
February 17, 2019
February 24, 2019
March 3, 2019
March 10, 2019
March 17, 2019
March 24, 2019
March 31, 2019
April 7, 2019
April 14, 2019
April 21, 2019
April 28, 2019
May 5, 2019
May 12, 2019
May 19, 2019
May 26, 2019
June 9, 2019
June 16, 2019
June 23, 2019
June 30, 2019
July 7, 2019
July 14, 2019
July 21, 2019
July 27, 2019
August 4, 2019
August 11, 2019
August 12, 2019
August 13, 2019
August 14, 2019
August 27, 2019
Video: Lateral Thinking & Nintendo
August 31, 2019
Ep. 38: The $5000 Sustainability Challenge (Part 2)
Ep. 39: The $5000 Sustainability Challenge (Part 1)
September 3, 2019
September 5, 2019
September 8, 2019
Video: Silo Effect of Knowledge
September 9, 2019
September 11, 2019
September 12, 2019
Video: The Struggle is Very Real
September 15, 2019
Video: Thanos Crisis Message
October 17, 2019
October 18, 2019
Article 1: Communication & The Fall of Journalism
Article 2 - Part 1: Lateral Thinking, Harmonics, & Music
October 20, 2019
Article 4: A 21st Century Knowledge Revolution
Article 5: Two-Step Manuscript Submission (in Academia)
October 21, 2019
Article 2 - Part 2: Lateral Thinking, Harmonics, & Music
October 22, 2019
October 25, 2019
Book: Uncage Human Ingenuity: A Realistic, Profitable Global Transition to Sustainability Within 10 Years.
(FREE PDF COPY OF THE BOOK AVAILABLE HERE)
Video: Peak Demand Stagger Strategy
October 27, 2019
Article 7: Peak Demand Stagger Strategy
November 4, 2019
Article 8: Disruption
November 5, 2019
Article 9 - Part 1: Understanding the Numbers
December 5, 2019
January 30, 2020
Book: Renegades of Disruption: How to Overcome Humanity's Overwhelming Resistance to Change & New Ideas.
(FREE PDF COPY OF THE BOOK AVAILABLE HERE)
February 5, 2020
February 19, 2020
Article 10 - Part 1: An Outbreak of Terrible Communication & Leadership
February 22, 2019
Book: A Type 1 Unfreeze-Chain Letter: Laterally Applying Change Management Concepts to Correct Compromised Global Communication Channels.
(This is the written version of the Podcast-Audiobook. FREE PDF COPY OF THE BOOK AVAILABLE HERE)
March 2, 2020
Article 11: 3BL, Incentives, & Urgency
March 10, 2020
Article 12 - Part 1: Problem #7: Incorrect Global Perception
March 14, 2020
Article 10 - Part 2: An Outbreak of Terrible Communication & Leadership
March 18, 2020
Article 12 - Part 2: Perception & Social Media Amplification
March 27, 2020
Article 10 - Part 3: An Outbreak of Terrible Communication & Leadership
April 1, 2020
Article: The End of the Road...
April 10, 2020
Article 12 - Part 3: Proof of Compromised Global Communication Channels
April 18, 2020
April 20, 2020
A Seventy Seven Million Dollar Chalk Mark**
Executive Summary and Table of Contents
5. A CALL TO ACTION
(‘Laid Back’ Blue Version)
(‘Laid Back’ Blue Version)
As individuals, we all have differing motivations and ambitions. As such, what may seem as motivational to one person may be seen as offensive to another and vice versa. With this in mind, two separate and very different motivational speeches were crafted. The following Blue Version is a more ‘laid back’ and upbeat version, while the Red Version is designed to be much more intense and arguably pessimistic. Feel free to read both, but keep in mind that it’s possible one of them or neither of them appeal to you very much (maybe you hate motivational speeches). On the other hand, perhaps both will equally appeal to you. The Blue Version borrows material from the very end of the book, A Type 1 Unfreeze-Chain Letter, while the Red Version borrows material from Chapter 25. You can read the chapter in A Type 1 Unfreeze Chain Letter, or listen to the audio version on the Podcast-Audiobook.
I have a claim: that our global civilization’s systems have problems that I can correct using an approach that I outline in my books, and could teach to any average person on this planet. I sincerely hope that the material I present is coherent and appeals to your reason and logic. My apologies if any of the material is unclear. That has more to do with my ability to simplify and articulate my ideas than it does with your level of understanding.
The intended audience for Viable Underdogs is anyone and everyone, regardless of background or demographics. It doesn’t matter how old or young you are. It doesn’t matter what your level of education is, or which country you hail from. It doesn’t matter what religion you subscribe to or if you subscribe to a religion. It doesn’t matter if you’re a famous celebrity, athlete, model, or pornstar. It doesn’t matter if you’re the leader of nation or a large multinational business. It doesn’t matter if you’re a criminal in jail. This is a sale that goes out to anyone and everyone because this problem is affecting everyone.
I don’t want to be famous. I’m not looking to push some agenda or other ideals. I just want to offer up my services to the world. This problem is currently affecting you, and you are likely unaware of this. Anyone living on this planet is affected, and I have been trying for quite some time to get this point across to someone.
This is a sale. But I need to know your associative barriers are low enough when I ask if you’re buying.
Your brothers and sisters. Your sons and your daughters. Your lovers. Your friends. Your parents. Everyone you know has associative barriers that are too high. If you understand this idea (‘cause I know statistically some of you exist somewhere), then you need to forward it on. I am out of ideas. I can repair all of the problems I have identified once I have located this initial audience, but this requires your help!
So, do you want to help me with this social experiment? One in which you help me forward this Chain Letter along so I can more easily locate the 1 in a 1000 that will entertain these wild claims. Imagine the significance of an idea like this going viral. That’s your Unfreeze. That’s a Type 1 Global modification of an idea in the field of Change Management. I scaled it up a bit.
My claim is that this concept, this modified Unfreeze Global Change Message, is worth a penny to each person on the Earth. The smallest currency I can attach to every life on this planet who has been affected by this problem, and I am presenting it to you, free of charge. I do hope it is used, but it is quite fascinating to see it not being used.
We have a global communication problem, and unfortunately, it’s being further compounded by information saturation. I need your help to fix this problem. That’s why I’m not currently charging for my services because this is a mutual exchange, but this is ultimately up to you. Can you find it in yourself to trust a fellow concerned human?
I have constantly repeated that these are your decisions to make throughout my work. I have constantly encouraged you to check my research and form your own conclusions. Not because I expect all of you to, but because it should provide some amount of legitimacy should my absolute hail-mary of a second launch prove to work. I might eventually come up with a different solution, but this is all I’ve got right now. It’s up to you. This is an Unfreeze. The first person this works on can then help in convincing another person, and so on.
We’re in Redline territory. I cannot predict what system is going to fail first, but a lot of stuff needs to be addressed.
Your Help in Promoting These Strategies
Make no mistake. This strategy cannot work unless others buy into it. For this reason, I need your help forwarding and promoting Viable Underdogs to others. These books and the Podcast-Audiobook would require a large global audience within a very short amount of time for it to work. Ideally, we would have that now, since we are already pushing the limits of these strategies working in time to prevent the oncoming feedback loops.
If you have better ideas to simplify and promote these strategies, go right ahead. Maybe you can create better videos explaining these concepts than I have done. After all, making videos is not my area of expertise. My area of expertise is diagnosing and repairing complicated systems. My only request is that you credit Viable Underdogs, ‘cause this strategy requires an audience for it to work.
And if you answered ‘yes’ to the question we continually pose you, then here’s our next question. Are you going to help us sell this idea? Are you going to help spread this modified Kurt Lewin Unfreeze, otherwise fancily known as our Type 1 Chain Letter? Are you going to help us find the Innovators and Early Adopters to push this idea over the ‘Tipping Point,’ and accelerate the adoption curve of the strategies we propose?
This is our planet and our home, and we will need all the help we can get to repair our planet and transition it into a sustainable one.
All of us living on this rock are nature’s clever engineers, otherwise known as the Universe’s Viable Underdogs.
-Originally published Febuary 22, 2020.
Compromised Global Communication Overview:
Viable Underdogs. (2019). Viable Underdogs Presents: Uncage Human Ingenuity - A Realistic, Profitable Global Transition to Sustainability Within 10 Years.
Viable Underdogs. (2020). Viable Underdogs Presents: A Type 1 Unfreeze-Chain Letter - Laterally Applying Change Management Concepts To Correct Compromised Global Communication Channels.
Viable Underdogs. (2020). Viable Underdogs Presents: Renegades of Disruption - How to Overcome Humanity’s Overwhelming Resistance to Change & New Ideas.
(1) Renegades of Disruption: Part 3 (pp. 45-70). More information on the slow acceptance of new ideas can be read about in the book, The Myths of Innovation, by Scott Berkun.
(2) Change that took decades:
Lead in the 20th Century: Renegades of Disruption (pp. 52 - 56)
Sterilization in surgery: Renegades of Disruption (pp. 67 - 68)
Change that took / is taking centuries:
Eliminating Scurvy: Renegades of Disruption (p. 10)
More information in the book, Diffusion of Innovations, by Everett Rogers
Introducing Game Theory to politics (ongoing for over 180 years):(3) 1 in 1000: Renegades of Disruption: Beyond the Rogers Adoption Curve (pp. 111 - 118)
Renegades of Disruption (pp. 60 - 65)
(4) Social & psychological factors: Renegades of Disruption (pp. 86 - 111)
(5) Education: Renegades of Disruption (pp. 109 - 111, 140 - 141)
Article 11: 3BL, Incentives, & Urgency(6) Associative Barriers: Renegades of Disruption (pp. 75 - 85, 202)
(7) Disruption of Journalism: Renegades of Disruption (pp. 195 - 197, 220 - 221)
(8) Decreases ad revenue: Renegades of Disruption (pp. 198 - 200)
Article 1: Communication & The Fall of Journalism(9) News Media Amplifying social Media: Article 12 - Part 2: Perception & Social Media Amplification
(10) Disruption: Renegades of Disruption (pp. 146 - 155, 220 - 222). More info on disruption can be read about in the book, The Innovator’s Dilemma, by Clayton Christensen.
(11) Video Rental Disruption: Renegades of Disruption (pp. 149 - 152)
(12) Networking & Communication Systems: A Type 1 Unfreeze- Chain Letter (pp. 255 - 263)
(13) Ineffective global management:
Sustainability: Uncage Human Ingenuity: Part 6 (pp. 141 - 160)
COVID -19 : Article 10 - Parts 1, 2, & 3: An Outbreak of Terrible Communication & Leadership(14) Our inability to globally communicate in a crisis: Uncage Human Ingenuity - Part 2 (pp. 35 - 68)
(15) Article 12 - Part 1: Incorrect Global Perception
Article 12 - Part 2: Perception & Social Media Amplification(16) Lateral Thinking: Renegades of Disruption (pp. 124 - 126, 156 - 181)
Article 12 - Part 3: Proof of Compromised Global Communication Channels
Video: Lateral Thinking (Red and Blue Versions)(17) Crisis Communications & The oil company, BP:
A Type 1 Unfreeze-Chain Letter (pp. 194 - 196). More info in the book, Crisis Communications, by Steven Fink.(18) Kurt Lewin’s Change Process: Uncage Human Ingenuity (pp. 182 - 193)
McClintock, P. (2014) The Hollywood Reporter. $200 million and rising: Hollywood struggles with soaring marketing costs.
**Technically, it’s worth $78 Million now.
Relevant Experience & Education
In Frans Johansson’s book, The Medici Effect, he stresses the importance of being familiar with more than one field of study. The more fields of study one is familiar with, the higher the likelihood of successful Lateral Thinking. Here is a very brief outline of my experience and education that outlines how I became aware of these problems and created their solutions:
Automotive Service Technician (Red Seal, Blue Seal, & Master Tech)
During my employment as a tech, I specialized mainly in computer networking and electrical diagnostics. The global communication problems currently occurring are similar to what occurs in vehicle networking systems. For more information on this comparison, please read A Type 1 Unfreeze Chain Letter (pp. 255 - 263).
Sales, Marketing, & Management (Domestic & International)
This includes experience in the real estate, automotive, and construction fields. During my employment, I was responsible for overseeing millions in property & assets, marketing and promotional campaigns.
Business Management & Electrical Engineering Technology
During the course of the research performed for the material presented in Viable Underdogs, I unofficially audited two programs in post secondary: engineering and business. During the course of this audit, I obtained a Diploma in Business Management, and successfully completed half of the engineering program. I chose not to complete the engineering program to focus more time and energy on completing these books.As well, I also have experience in logistics & supply chain management, I have traveled, worked, and lived abroad, and have organized and led tours in several countries.
However, as I have occasionally repeated in my work, I enjoy my privacy and would rather not provide more personal details at this time. This information should provide some insight on the inspiration for the ideas contained within.
Personally, I am of the belief that an author’s work should stand on its own merit, but due to the overwhelming resistance I have encountered in promoting these ideas, I decided to include them here to offer more legitimacy. I obtained honours in the business diploma. Does that add a tad more legitimacy? What? A Humble-brag, you say…